What is bulk sms business
What is bulk SMS messaging?
Bulk SMS messaging is a legacy description for application-to-person SMS messaging services. It refers specifically to the sending of large number of SMS messages to the mobile phones of a predetermined group of recipients.
Today the application-to-person SMS messaging services have evolved to include bulk SMS messaging alongside the sending of single messages (such as one time passwords and delivery notifications), interactive messaging (such as group messaging services), and incoming number services (such as mobile marketing campaigns, voting or information lines).
A defining characteristic of bulk SMS messaging is that businesses and organisations can make use of one or more solutions to send and receive SMS messages, namely; a mobile phone application, a software programme, a web interface, or integrate an SMS API with their website or system. These bulk SMS messaging solutions interface with a service providers’ SMS gateway to ensure the delivery of messages to mobile phone numbers anywhere in the world.
An SMS gateway acts as a relay between the mobile network operators and a wireless applications service provider. These SMS gateways allow for SMS traffic to distributed via a direct connection to the SMSC (Short Message Service Centre) of a mobile network operation and then onto a recipient’s mobile phone number.
The uses of bulk SMS messaging is continually evolving as new business or public benefit needs are identified. From large scale businesses to small enterprises, community groups to educational institutions, bulk SMS messaging provides a cost effective solution for managing communications with small or large contact groups.
Before commencing with the sending bulk SMS messages it is important to note that you must comply with the regulations specific to your country and the country to which you are sending SMS messages.
How to Start Bulk SMS Service Business in India
Bulk messaging has become the necessity of businesses to connect with their potential & existing buyers. The popularity of this marketing tool across educational institutes, government bodies and corporate offices is evident. In this scenario, getting into the bulk SMS service gateway business makes sense. Let’s find out why.
Table of Contents
• Why Start A Bulk SMS Service in India?
• Get Started with the Bulk SMS Service Business in India
• 10 Best Bulk SMS Gateway Service Providers in India
o MOBtexting
o Digimiles
o Digialaya Bulk SMS Gateway
o MSG91
o TextMagic
o TextLocal
o Bulk SMS
o SMS Horizon
o Infosky Solutions
o KAP Computer Solutions
Why Start A Bulk SMS Service in India?
You can make money out of any business if you are determined, but starting with the bulk SMS business is an excellent idea. Here is why.
• If the volume of the SMS is good, you have the possibility of earning a good amount of money.
• Scaling of bulk SMS is higher as compared to other businesses when you follow a strategy, with meaningful business idea.
• Have ten big customers rather than having hundreds of small customers, as managing a few accounts effectively can help you gain more profit.
• Be aware that the margin would be small. You should not expect to earn high numbers right after you start your business. There is a lot of existing competition that you have to face. You have to be patient as this process might take time.
• The business model is great, and people are earning good numbers as well. But before starting your business, you must understand how to get started. Your goal should be to gain a substantial footprint in the business of bulk SMS service.
Get Started with the Bulk SMS Service Business in India
There are three business models in this. Let’s discuss them one by one.