GADS

GOOGLE Ads

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GOOGLE ADS

Google Ads helps us to increase our  Adword knowledge

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How can marketers predict the impact of applying recommendations on their optimization score?

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Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad.

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If you want to add remarketing tags to a website,  what is the purpose of it?

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Which  ad  is Better for presenting the most elaborative ads

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Optimization Score is made up of over 50 recommendations to optimize Search campaigns.

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How many responsive search ads can you have in Google Ads?

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Why is automating your bid better than manual bidding when it comes to creating a successful Google Ads campaign

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When visibility is the campaign goal, which bidding strategy should an advertiser choose?

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Your client is new to Google Ads and is trying to understand the basics of Google Search ads.

Which components would you highlight for your client as the foundation of Google Search ads?

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 How to improve ad position?

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Using the Performance Planner on a monthly basis allows you to optimize the campaign based on

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Google Ads reviews ads to ensure they meet advertising policies before being shown to users.

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which keywordless campaign types can marketers utilize if their goal is to drive incremental reach?

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What are all the different types of automated bidding stategies?

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How many ads should be implemented per ad campaign?

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How can Google Ads help you advance your business goals?

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You'd like to improve an ad's perceived quality during an ad auction.

What aspect of the ad will be most beneficial for you to work on?

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Why do search ad extensions matter?

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What is conversion optimizer in Google ?

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The advertising director for a guitar manufacturer has been tasked with optimizing their company's Google Search campaign.

How can they use the optimization score to benefit their campaign?

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How does value-based bidding work?

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How does Google Ads generate responsive search ads manually

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Marta has a tight marketing budget and needs to use a strategy that can  convert customers to her website for a set cost.

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what would you recommend for a  shop with  two products

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The owner of a house-cleaning service has built a booking website and is ready to promote their services online. The ads need to reach people actively looking for businesses like this one.

Which two Google Ads campaign types could be used to make sure consumers consider their services and take action by booking house cleanings?

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Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he's willing to increase his CPA and campaign investment.

Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

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Which ad extension is available only as a full automated ad extension?Message extension

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When an ad gets a high number of clicks relative to the number of impressions, what impact could this have on the ad's Google Ads auction?

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Which ad extensions can serve automatically?

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What are the Common Things an Advertiser Should Always Remember  about the promise made by the google

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Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principle

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Which are the three required parts of a text ad?

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What is Google AdWords Double Serving Policy?

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How should marketers use AI-powered Search ads to accomplish their business goals?

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How many characters are allowed for description now

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Which of the following factors would change an account's optimization score?

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In which ways can marketers determine the potential impact of applying recommendations on their optimization score?

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How to improve ad position?

 

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Which of the following is a core benefit of Google Ads automated bidding?User ID-based bidding

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  • What is the key value proposition of Google Auctions?

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Brenda's working on improving a Google Search Ad's Quality Score so it potentially gets a better ad rank and performs better in the ad auction.

What change to Brenda's ad might improve the Ad Rank?

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 What is the character limit of a  keyword?

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The quality of the ad is determined by

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Can we let our ad be used to link to a PDF?

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Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He's a small player in the market, but he's ready to scale up his business.

Which Google Ads campaign type should Trevor use to increase his brand's exposure and reach audiences interested in hiking and rock climbing across the web?

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Maximum number of  ad groups you can make in Google AdWords?

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which ad extensions can serve manually

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Karen has evaluated her Google Search Ads campaign's optimization score after noticing that the campaign's performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list.

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Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click.

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A water-sports company specializes in custom-made watercraft and accessories. The company's marketing manager uses the broad-match keyword "boat" and adds "paddle" as a negative keyword.

Which two search queries will the ad be eligible to serve on? (Choose two.)

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 What are Invalid Clicks, and how does Google determine them?

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