Google ad /51 1 votes, 5 avg 294 Created on December 01, 2022 GOOGLE ADS Google Ads helps us to increase our Adword knowledge 1 / 51 How should marketers use AI-powered Search ads to accomplish their business goals? Reduce and reinvest paid search budgets in high-quality image assets. Rely on manual bidding for queries marketers anticipate delivering the most value. Leverage broad match, Smart Bidding, and Responsive Search Ads together. no it doesn't have any impact 2 / 51 What is Google AdWords Double Serving Policy? AD RELEVENCE AD Budget To make the auction process fair To make fair process 3 / 51 If you want to add remarketing tags to a website, what is the purpose of it? Customer Match allows you to reach people who have been to your website Customer Match allows you to reach people who haven't been to your website yet Customer Match relies on your own data instead of a remarketing tag allows Ad to reach peoples who are intact 4 / 51 Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he's willing to increase his CPA and campaign investment.Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory? An investment of $9,100 to generate 1,300 conversions and a CPA of $ An investment of $9,600 to generate 1,600 conversions with a CPA of $6. An investment of $9,100 to generate 1,300 conversions and a CPA of $ 5 / 51 How many ads should be implemented per ad campaign? One or two Three to five two to thre limitless 6 / 51 Which ad extensions can serve automatically? Message, callout, and structured snippets Promotion, callout, and sitelink extensions Sitelink, callout, and structured snip 7 / 51 Using the Performance Planner on a monthly basis allows you to optimize the campaign based on Auction ADS Extensions Bis 8 / 51 What is conversion optimizer in Google ? Additional links that direct users to specific pages of a website. Short, specific snippets of text that highlight value-adding attributes. . It decides which click will be most valuable for the business to attain a higher return on investment 9 / 51 How can marketers predict the impact of applying recommendations on their optimization score?This item can be moved. Use the space bar to grab it. Use Google AI to forecast the increase in conversions as a result of recommendations. Leverage trusted, third-party tools to analyze and optimize their campaigns Each recommendation shows its impact on the optimization score as a percentage. none of the above 10 / 51 You'd like to improve an ad's perceived quality during an ad auction.What aspect of the ad will be most beneficial for you to work on? Increasing the bid amount of the ad. Improving the navigability of the landing page. Determining the location of users. 11 / 51 When an ad gets a high number of clicks relative to the number of impressions, what impact could this have on the ad's Google Ads auction? It could increase the cost-per-click for the advertiser. ad quality will be improved bidding rate decreases t could help the ad get a higher placement on the Ad Rank. 12 / 51 Which ad is Better for presenting the most elaborative ads google Fb display ads video campaigns 13 / 51 Karen has evaluated her Google Search Ads campaign's optimization score after noticing that the campaign's performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. It will gradually improve by the end of the week. It will improve by the end of the day. It will improve upon acceptance. none of the above 14 / 51 Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. By giving advertisers control over which competitors they place ads against in auctions. By giving advertisers control over which competitors they place ads against in auctions. By giving advertisers control over the next highest By giving advertisers control over the number of specific actions their spend will return. none of the above 15 / 51 What are the Common Things an Advertiser Should Always Remember about the promise made by the google Google ads are promising are good in conversions likely to convert none of the above 16 / 51 How does value-based bidding work? Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest target impression share possible, by bidding for conversions that drive business objective Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest impressions possible, by bidding for conversions that drive business objectives. Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest conversion value possible, by bidding for conversions that drive business objectives. 17 / 51 What are Invalid Clicks, and how does Google determine them? It helps businesses determine a go-to-market strategy. It makes recommendations that are validated using machine learning. Google uses algorithms to find such invalid clicks are made by invalid keywords 18 / 51 How many characters are allowed for description now 80 120 90 19 / 51 What is the key value proposition of Google Auctions? Reach people on Google.com that might be interested in your brand, regardless of what they’re searching for top and bottom of the page rate Show your ads when a customer is searching for your product or service Auction timing rate 20 / 51 The owner of a house-cleaning service has built a booking website and is ready to promote their services online. The ads need to reach people actively looking for businesses like this one.Which two Google Ads campaign types could be used to make sure consumers consider their services and take action by booking house cleanings? They could use a Discovery campaign. They could use a Search campaign. They could use a Video campaign. none of the above 21 / 51 Which ad extension is available only as a full automated ad extension?Message extension Message extension Seller ratings extension App extension 22 / 51 Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principle Ad landing page experience Bidding strategy Sales, consideration, and integrity relevance control results 23 / 51 Your client is new to Google Ads and is trying to understand the basics of Google Search ads.Which components would you highlight for your client as the foundation of Google Search ads? You'd highlight AI capabilities, bid strategies, and creatives. You'd highlight queries, marketing goals, and Search ads. You'd highlight targeting, ad formats, and bid strategies. You'd highlight queries, the ad formats, and keywords. 24 / 51 A water-sports company specializes in custom-made watercraft and accessories. The company's marketing manager uses the broad-match keyword "boat" and adds "paddle" as a negative keyword.Which two search queries will the ad be eligible to serve on? (Choose two.) Travel on a paddleboat Boat adventure 25 / 51 What is the character limit of a keyword? nil 25 50 26 / 51 Optimization Score is made up of over 50 recommendations to optimize Search campaigns. true false 27 / 51 Brenda's working on improving a Google Search Ad's Quality Score so it potentially gets a better ad rank and performs better in the ad auction.What change to Brenda's ad might improve the Ad Rank? Making the headline bold to potentially improve the eCTR. Using colors in the message text to improve Quality Score. Adding seasonal messaging during the holiday season. adding short keywords 28 / 51 What are all the different types of automated bidding stategies? Minimize clicks Receiving automatically-generated keyword and ad content suggestions Maximize clicks none of the above 29 / 51 Why do search ad extensions matter? The cost-per-click on ad extensions is lower than on a search ad headline They increase ad quality and drive lower conversion costs They increase engagement and influence ad quality none of the above 30 / 51 How does Google Ads generate responsive search ads manually Google Ads creates them based on existing ad copy, landing pages, and extensions Google Ads mixes and matches headlines and URLs that have been provided Google Ads creates them based on existing high performing ad copy it is not possible 31 / 51 which ad extensions can serve manually Description line Destination URL sitelink map extension 32 / 51 How can Google Ads help you advance your business goals? By driving online, in-app, in-person, and over-the-phone sales By influencing consideration of your products and services By building awareness of your brand 33 / 51 The advertising director for a guitar manufacturer has been tasked with optimizing their company's Google Search campaign.How can they use the optimization score to benefit their campaign? To understand the network performance of their website, revealing optimization opportunities. To compare the efficacy of their ad text creative with that of other ads, identifying opportunities for enhancements. To judge the popularity of their website compared to others, helping them better understand their market share. to reach its fullest potential 34 / 51 Google Ads reviews ads to ensure they meet advertising policies before being shown to users. loading site speed length analytics keyword 35 / 51 Marta has a tight marketing budget and needs to use a strategy that can convert customers to her website for a set cost. Target return on ad spend (tROAS) target impression Maximize clicks 36 / 51 Which are the three required parts of a text ad? Description, path fields, and headline Headline, description, and URL headline url 37 / 51 Why is automating your bid better than manual bidding when it comes to creating a successful Google Ads campaign Because the customer journey has become more complex and bids should therefore be based on general user behavior. Because the right bid can often be a hard-to-reach static ta Because user intent and the likelihood to complete valuable actions for your business don't change according to location, time, or device auction insights 38 / 51 what would you recommend for a shop with two products shopping ads search ads Google ads universal ads 39 / 51 Which of the following factors would change an account's optimization score? Changes in auction dynamics Changes in tracked conversions Shifts in spend mix 40 / 51 The quality of the ad is determined by Quality mark picture Budget Qulaity score 41 / 51 Which of the following is a core benefit of Google Ads automated bidding?User ID-based bidding User ID-based bidding Daily budget pacing Auction-time bidding 42 / 51 How many responsive search ads can you have in Google Ads? There's a limit of six enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1 There's a limit of five enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to Headline position 1, Headline position 2, and Description position 1. There's a limit of three enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1 none of the above 43 / 51 which keywordless campaign types can marketers utilize if their goal is to drive incremental reach? ynamic Search Ads can help achieve this goal. Expanded text ads can help achieve this goal. Responsive search ads can help achieve this goal. none of the above 44 / 51 In which ways can marketers determine the potential impact of applying recommendations on their optimization score? Through Google AI, marketers can forecast how conversions will be increased as a result of recommendations. rusted, third-party tools are used to analyze and optimize campaigns. The recommendations all show how they affect optimization score as a percentage. none of the above 45 / 51 When visibility is the campaign goal, which bidding strategy should an advertiser choose? Enhanced cost-per-click (eCPC) Maximize Clicks Target impression share none of the above 46 / 51 How to improve ad position? increasing bidding rate by 50% increasing bidding rate by 73% quality score Ranking None of the above 47 / 51 How to improve ad position? Select an answerby bidding more and changing the siteIt's an estimate of the quality of your ads, keywords, and landing pages.Better landing pages 48 / 51 Can we let our ad be used to link to a PDF? yes possibe No not allowed 49 / 51 Maximum number of ad groups you can make in Google AdWords? 12000 9000 20000 10000 50 / 51 Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. To allow the Google Ads system to anticipate what content is present on the landing page To match an appropriate landing page with the search term that triggered the ad To give users an idea of the content they'll see upon clicking the ad 51 / 51 Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He's a small player in the market, but he's ready to scale up his business.Which Google Ads campaign type should Trevor use to increase his brand's exposure and reach audiences interested in hiking and rock climbing across the web? Search Display Shopping Your score is LinkedIn Facebook Twitter VKontakte 0% Restart quiz Please rate this quiz Send feedback